GHW - Credentials

GHW Associates is a full service direct marketing agency providing consulting, planning, market research, creative, and production services to a diverse range of clients.

Working with you to understand your needs and objectives, GHW designs a direct response strategy, which achieves your goals in coordination with your advertising and marketing communications.

You benefit from the fruits of 30+ years of experience in developing direct response advertising and direct marketing programs that achieve superior results.

Marketing various types of products and services typically requires differing strategies.

GHW is admirably qualified to develop a direct marketing plan that meets the combined objectives of sales goals, deadlines and budget.

The plan is typically built around GHW’s seven steps to direct marketing success:

GHW draws upon the experience of hundreds of mailings and the resources of its cadre of knowledgeable list brokers to evaluate and recommend a selection of lists which will produce a high rate of response.

Effective copy and graphics are vital to productive direct marketing.

GHW “Associates” include several outstanding direct response writers — each with an admirable track record of success.

GHW writers and graphic designers produce a clearly superior product — breaking through the clutter of a competitive marketplace — producing high rates of response, more business, and increased awareness for your company.

Today, insurance companies, mutual funds, investment advisors and other financial firms must market their products under an ever-increasing array of state and federal regulation. When you use GHW, you’ll benefit from creative that conforms to compliance requirements.

The bottom line is we know what will fly and what will not when selling financial products and services.

Meeting production deadlines and budgets is often the most complex and challenging phase of the direct marketing program. It is also one of the most important strengths GHW brings to the table.

GHW Associates has long standing partnerships with several of the most reliable direct marketing production companies anywhere — each chosen for the quality of their work, efficiency and price competitiveness.

When your project is ready for production, GHW recommends the supplier best equipped to complete the job at reasonable rates.

GHW oversees list work, data processing, printing, mailing and all allied tasks to assure the job goes out as planned.

In the early stages of the program, GHW helps you plan for the flow of incoming responses or orders.

This can include arrangements for processing responses, fulfillment of materials requested, tracking and analysis of results — either internally or through the use of an outside database or data processing service.

Effective direct marketing programs are seldom successful with haphazard, “Send out a mailing when we need one,” efforts.

Success is generally based on long term, consistent communications which do not vary from central themes ... building recognition, trust, product value and responsiveness to customer needs.

In fact, several GHW clients have been on board for ten years and longer, and one for 33 years.

GHW advocates well-planned, consistent direct marketing strategies... and seeks to work with you on that basis.



	Credentials What GHW Offers You — The Story in More Detail Comprehensive service GHW Associates is a full service direct marketing agency providing consulting, planning, market research, creative, and production services to a diverse range of clients. Experienced, knowledgeable counsel Working with you to understand your needs and objectives, GHW designs a direct response strategy, which achieves your goals in coordination with your advertising and marketing communications. You benefit from the fruits of 30+ years of experience in developing direct response advertising and direct marketing programs that achieve superior results. A strategy that’s formulated to meet your objectives Marketing various types of products and services typically requires differing strategies. GHW is admirably qualified to develop a direct marketing plan that meets the combined objectives of sales goals, deadlines and budget. The plan is typically built around GHW’s seven steps to direct marketing success: Develop motivating offers Target the right audience Create superior copy/graphics Schedule timely, quality production Test Track response, results Remail GHW draws upon the experience of hundreds of mailings and the resources of its cadre of knowledgeable list brokers to evaluate and recommend a selection of lists which will produce a high rate of response. Superb creative work that gets truly remarkable results Effective copy and graphics are vital to productive direct marketing. GHW “Associates” include several outstanding direct response writers — each with an admirable track record of success. GHW writers and graphic designers produce a clearly superior product — breaking through the clutter of a competitive marketplace — producing high rates of response, more business, and increased awareness for your company. Compliance know-how Today, insurance companies, mutual funds, investment advisors and other financial firms must market their products under an ever-increasing array of state and federal regulation. When you use GHW, you’ll benefit from creative that conforms to compliance requirements. The bottom line is we know what will fly and what will not when selling financial products and services. Reliable production Meeting production deadlines and budgets is often the most complex and challenging phase of the direct marketing program. It is also one of the most important strengths GHW brings to the table. GHW Associates has long standing partnerships with several of the most reliable direct marketing production companies anywhere — each chosen for the quality of their work, efficiency and price competitiveness. When your project is ready for production, GHW recommends the supplier best equipped to complete the job at reasonable rates. GHW oversees list work, data processing, printing, mailing and all allied tasks to assure the job goes out as planned. Processing your responses In the early stages of the program, GHW helps you plan for the flow of incoming responses or orders. This can include arrangements for processing responses, fulfillment of materials requested, tracking and analysis of results — either internally or through the use of an outside database or data processing service. Commitment to you over the long term Effective direct marketing programs are seldom successful with haphazard, “Send out a mailing when we need one,” efforts. Success is generally based on long term, consistent communications which do not vary from central themes ... building recognition, trust, product value and responsiveness to customer needs. In fact, several GHW clients have been on board for ten years and longer, and one for 33 years. GHW advocates well-planned, consistent direct marketing strategies... and seeks to work with you on that basis.
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