GHW - Home Page

Simply stated, by turning to GHW, you reap the benefits of years of experience creating and testing direct response programs for a wide range of BtoB and consumer clients.

This translates into tremendous leverage for you by avoiding the false starts, wasted time, and unnecessary expense often associated with less experienced DM firms.

By choosing GHW Associates, you get expert consulting, creative services and the production facility that’s suited exactly to do the project at hand.

This expertise is particularly productive when customer relationship management (CRM) and prospect database marketing techniques are used as an important tool in the achievement of marketing goals.

Effective direct marketing is seldom successful with haphazard – “send out a mailing when we need it” efforts.

Success is generally built on long term, consistent communications which do not vary from central themes ... building recognition, trust, product value and responsiveness to customer needs.

Working with you to understand your needs and objectives, GHW designs a direct marketing strategy, which achieves your goals in coordination with your other sales and marketing communications efforts.

You benefit from the fruits of 30+ years of experience in developing direct response advertising and direct marketing programs that achieve superior results.

Effective copy and graphics are vital to productive direct marketing.

GHW “Associates” includes several outstanding direct response writers — each with an admirable track record of success.

GHW writers and graphic designers produce a clearly superior product — breaking through the clutter of a competitive marketplace — producing high rates of response, more business, and increased awareness for your company.

Marketing various types of products and services requires differing copy, graphics and formats … with the goal of getting high response and, in turn, a high ROI.

Based in extensive testing of various approaches to direct mail and electronic creative, GHW has evolved a series of copy styles and formats that work. In fact, it is believed that GHW has developed more control packages for clients than any other agency of its size.

But the proof is in the results. That’s why GHW welcomes, especially, the opportunity to go up against your existing direct mail. Without being overly presumptuous, it’s likely we can get better results for you.

GHW draws upon the experience of hundreds of mailings and the resources of its cadre of knowledgeable list brokers to evaluate and recommend a selection of lists which will produce a high rate of response.

The key is providing list suppliers with highly specific demographic and behavioral criteria. That, coupled with the experience of hundreds of previous mailings that have demonstrated which types of lists tend to be the most productive, lead to a working pool of list possibilities.

Then, GHW makes the final list recommendations and their internal “selects” to you, the client.

In addition, GHW can conduct highly specialized market research studies done via telephone and direct mail. Through the years, GHW has developed proprietary techniques that can gather information other firms might regard as “impossible to get.”

Meeting production deadlines and budgets is often the most complex and challenging phase of the direct marketing program. It is also one of the most important strengths GHW brings to the table.

GHW Associates has long standing partnerships with several of the most reliable direct marketing production companies anywhere — each chosen for the quality of their work, efficiency and price competitiveness.

When your project is ready for production, GHW recommends the supplier best equipped to complete the job at reasonable rates.

GHW oversees list work, data processing, printing, mailing and related tasks to assure the job goes out as planned.



	An expert, streamlined approach to direct marketing Simply stated, by turning to GHW, you reap the benefits of years of experience creating and testing direct response programs for a wide range of BtoB and consumer clients. This translates into tremendous leverage for you by avoiding the false starts, wasted time, and unnecessary expense often associated with less experienced DM firms. By choosing GHW Associates, you get expert consulting, creative services and the production facility that’s suited exactly to do the project at hand. This expertise is particularly productive when customer relationship management (CRM) and prospect database marketing techniques are used as an important tool in the achievement of marketing goals. Back to Home Track record for creating productive, long-lasting DM programs Effective direct marketing is seldom successful with haphazard – “send out a mailing when we need it” efforts. Success is generally built on long term, consistent communications which do not vary from central themes ... building recognition, trust, product value and responsiveness to customer needs. Working with you to understand your needs and objectives, GHW designs a direct marketing strategy, which achieves your goals in coordination with your other sales and marketing communications efforts. You benefit from the fruits of 30+ years of experience in developing direct response advertising and direct marketing programs that achieve superior results. Back to Home Award-winning direct marketing professionals Effective copy and graphics are vital to productive direct marketing. GHW “Associates” includes several outstanding direct response writers — each with an admirable track record of success. GHW writers and graphic designers produce a clearly superior product — breaking through the clutter of a competitive marketplace — producing high rates of response, more business, and increased awareness for your company. Back to Home Copy and formats proven to work Marketing various types of products and services requires differing copy, graphics and formats … with the goal of getting high response and, in turn, a high ROI. Based in extensive testing of various approaches to direct mail and electronic creative, GHW has evolved a series of copy styles and formats that work. In fact, it is believed that GHW has developed more control packages for clients than any other agency of its size. But the proof is in the results. That’s why GHW welcomes, especially, the opportunity to go up against your existing direct mail. Without being overly presumptuous, it’s likely we can get better results for you. Back to Home Expert market research – on-target mailing lists GHW draws upon the experience of hundreds of mailings and the resources of its cadre of knowledgeable list brokers to evaluate and recommend a selection of lists which will produce a high rate of response. The key is providing list suppliers with highly specific demographic and behavioral criteria. That, coupled with the experience of hundreds of previous mailings that have demonstrated which types of lists tend to be the most productive, lead to a working pool of list possibilities. Then, GHW makes the final list recommendations and their internal “selects” to you, the client. In addition, GHW can conduct highly specialized market research studies done via telephone and direct mail. Through the years, GHW has developed proprietary techniques that can gather information other firms might regard as “impossible to get.” Back to Home Handpicked production associates Meeting production deadlines and budgets is often the most complex and challenging phase of the direct marketing program. It is also one of the most important strengths GHW brings to the table. GHW Associates has long standing partnerships with several of the most reliable direct marketing production companies anywhere — each chosen for the quality of their work, efficiency and price competitiveness. When your project is ready for production, GHW recommends the supplier best equipped to complete the job at reasonable rates. GHW oversees list work, data processing, printing, mailing and related tasks to assure the job goes out as planned. Back to Home
	Home \| Agency Snapshot \| Credentials \| Client List \| Bios Services \| Compliance know-how \| Contact Us GHW Associates 25164 Lahore Lane Punta Gorda, FL 33983-5922 941-625-4293 Email: info@ghw-associates.com


	© Copyright 2010 GHW Associates. All rights reserved.