The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you're not active, engaging, and networking online, then you're missing out.
Here are our 35 best real estate marketing tips for those looking to win the real estate marketing game.
1. Set Yourself Up For Social. Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
2. Add Social Sharing To Property Pages. Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.
3. Keep An Eye On The Competition. What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!4. Make Yourself Easy to Contact. Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
5. Create a Killer Business Card. Get an awesome looking business card and hand them out like pizza flyers on a Friday night.
6. Make Use of Local Images. In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
7. Create an Irresistible Content Offer to Capture Leads. Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.
8. Hire a Photo Pro. Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
9. Create a Virtual Tour. Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
Here’s one example of a virtual tour (although you’ll find some aspects of this video are quite outdated). If you make your own, I’d beg you to not use music that resembles the soundtrack of The Sims.
10. Local Sponsorship. Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.
11. Animated Video. Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
Your animated video doesn’t have to be super sophisticated – check out this short and very simple animated ad from Geico.
12. Pinterest Boards. Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.