Post Office Marketing

January 17, 2017
Nearly a third of UK

James P. Cochrane ended up being named main advertising and product sales officer and executive vice-president (CMSO) in January 2016. He states toward Postmaster General and is responsible for all domestic and international services and products advertising, development and management. He could be in addition in charge of the Postal provider Pricing, Global company, product sales and Stamp providers companies.

Just before becoming called CMSO, Cochrane served while the main information officer and manager vice president in which he was responsible for the integration of technology and innovation in all aspects of our businesses. In addition, he directed the development of new post intelligence, manufacturing systems, information technology systems, repayment technology, secure electronic solutions and business information security to fulfill the changing requirements nowadays's marketplace.

Throughout his 41-year postal profession, Cochrane has actually offered in a number of functions including vice-president, Product Ideas, in which he along with his team were accountable for innovations in technologies and tracking methods — such as the smart Mail barcode (IMb) and smart Mail package barcode (IMpb) — and enhancing the business intelligence they offer. He's got also served as vice president, Product Visibility and Operational Performance; vice president, Ground Shipping; associate vice president, Marketing and Strategy for the Expedited Package Services strategic business device; and associate vice-president, product sales when it comes to former Northeast Region, in which he was responsible for commercial product sales of $12 billion annually.

Just before those roles, he served 25 years in operations, including jobs as region manager, customer care and Sales for Washington, D.C., Metropolitan region and senior plant supervisor of Northern Virginia.

Direct Mail From Post Office -- Direct Mail Marketing Managed
Direct Mail From Post Office -- Direct Mail Marketing Managed
OLIVER Case Study - Content Marketing for the Post Office
OLIVER Case Study - Content Marketing for the Post Office
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