Best Direct Marketing Campaigns

July 26, 2016
The final insert on the inside

Toms Target Together Sweater Ten+ Years of Award Winning Direct Mail | D&ADInspired by Communications

In partnership with Royal Mail

Special Delivery – Forget pizza leaflets and insurance company spam, this is the very best, D&AD Award winning, Direct Mail from the past 11 years - featuring recently added example from 2015.

Delve in below to uncover the most innovative campaigns to ever pass through a letterbox.

The D&AD Awards are now open for entry. Enter your Direct marketing work now.

Toms Target Together Sweater Ten+ Years of Award Winning Direct Mail | D&ADTogether Sweater

Together Sweater
Award: Wood Pencil / Direct / Direct Mail / 2015
Agency: Mother
Client: Target

Inspired by the generosity at the heart of the collaboration between Target and Toms, Mother New York found a playful way to literally bring people together in the spirit of giving. The Together Sweater is designed to fit multiple people, and was sent to friends of Target and Toms to help promote the message of togetherness. Celebrities including Victoria Justice and Meghan Trainor cozied up in their sweaters and shared the joy online, creating a contagious cultural moment around the partnership.

Toms Target Together Sweater Ten+ Years of Award Winning Direct Mail | D&ADAir Force FM

Air Force FM
Award: Graphite Pencil / Direct / Direct Mail / 2014
Agency: George Patterson Y&R Melbourne
Client: Defence Force Recruiting

George Patterson Y&R Melbourne created a dedicated Air Force radio station, playing Defence Force Recruiting's radio ad on loop. But before you could hear it, you had to build a radio. University engineering students were sent packs with everything they needed to construct an FM radio. Except one thing, instructions. Candidates proved their problem solving skills; wiring, soldering and assembling the radio.direct mail design inspiration Once complete, students tuned to Air Force FM, our radio station created for this campaign. The radio ad instantly offered successful students a fast track to an exciting career.

WVRST Sausage Party Invite

WVRST Sausage Party Invite
Award: Wood Pencil / Graphic Design / Direct Mail (Graphic Design) / 2013
Agency: TAXI2 Canada
Client: WVRST

To build hype around WVRST’s grand opening, TAXI2 Canada hand-delivered t-shirts packaged as sausages wrapped in butcher paper. This direct mail piece invited food critics, bloggers and other cultural influencers to what TAXI2 Canada dubbed “the sausage party”. The shirts were printed with the same humorous artwork from the WVRST posters of adorable animals being put through a meat grinder.

Chunky Mail

Chunky Mail

award winning direct mail award winning direct mail inspirational direct mail inspirational direct mail
Source: www.dandad.org
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