11FEB 2017

Direct Mail Marketing Tips for Small Businesses

Owning a business is not an easy thing to do. Though, there are some ways to make it easier. If you need any help concerning laws, you can hire professionals such as fs-law to help you. Still, there are some other aspects of running a business you have to be familiar with.

When it comes to reaching the client, there are various ways to make it more effective. There are many types of communications to choose from but direct mail still remains the best. Here are some tips that will help you to attract more customers and to grow your sales.

1. Try to put yourself in a place of a customer and see what other companies are doing to attract buyers. This will help you to find an inspiration and to define the moments you do not have to do.

2. You can try to communicate with you costumers to get the better understanding of what they want. You can offer some surveys where you can ask about their needs. When you will receive the responses, it will be much easier for you to plan a good working strategy. By the way, offering a small reward for completing a questionnaire will make your communication more effective.

3. Try to catch recipient's attention using oddly shaped envelopes or packages with notable headlines. Try to create your direct emails to touch the natural curiosity peculiar to all people. You can use intriguing titles, different colors and graphics to make your male eye-catching.

4. Give your costumers a chance to feel special, offering the coupons for first-time customers and some discount programs for returning patrons. Do not forget to mention all the upcoming promotional contests and some other information important for your future clients.

5. While considering your budget, do not forget about the ability to split the cost of mailings by teaming up with some other companies. Also, try to figure out the costumes with whom you have a regular record of accomplishment and use them as a prime-mailing group.

26JAN 2017

Direct mail: dead or alive?

With the advent of a new era of the development of information, so-called post-information society, different spheres of life have been changed. The sphere of advertising was no exception. Just imagine, only few years ago, one of the main instruments of the marketing was the direct mail, which was very popular in various business fields. Direct mail organization is based on the target mailing list that allows solving many problems in advertising, the main of which is the delivering information about brand-new products or services to potential customers and clients, as well as the attraction and saving of customers.

The targeted direct mail is generally understood as sending paper letters in post envelopes. Most often, it is commercial emails with the information about the brand, the supply of goods and services, or an invitation to an exhibition or other event. However, if the purpose of direct mail is to save existing customers, the letter may contain congratulations or something like that. In addition to the standard sales letters, direct mail can also include colorful booklets about the company, catalogs of goods or services, price lists, corporate business cards, product samples, CDs, books and magazines, as well as prizes for the participations in some competitions.

As we see, he technology of direct mail based on a variety of postal services. But the situation was completely changed with the development of the Internet. The name of the new god of information space is SEO. Search Engine Optimization, or SEO optimization, or Optimizare SEO, is a set of measures for internal and external optimization which help to raise the web site positions in search results pages in order to increase network traffic and potential customers. It contains the analysis of the competitive environment in a particular subject, as well as the planning of the future work on the site. After the analysis, the adaptation of each page of the web resource is carried out using certain groups of key phrases and under the considering the needs of users. Optimization of page structure also helps to distribute the significance of each page correctly. This brand-new means of advertising allows achieving high results, because it covers the largest number of potential customers.

Be that as it may, the direct mail advertising is still alive in the form of e-mails. And this type of mailings of advertising and information materials is really valuable in their efficiency, but there are also limitations. According to the law on advertising, the company cannot send more than one thousand advertising messages in different locations; this number rises to no more than ten thousands of emails with promotional materials for one month, and no more than a hundred thousand for the year.

07DEC 2017
Attorney Direct Mail Marketing

Attorney Direct Mail Marketing

On January 31, 2013 the Supreme Court of Florida dramatically revamped the states’ rules as they pertain to lawyer advertising. The changes were drastic; the Supreme Court decided comprehensively to strike all existing rules and adopt new ones, complete with new rule numbers. Given our line of work –…
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29NOV 2017
Remove Name from Mailing Lists

Remove Name from Mailing Lists

DMA sometimes receives calls from family members, friends or caretakers seeking to remove the names of deceased individuals from commercial marketing lists. We understand how difficult this process can be. To assist those who are managing this process, DMA created (in October 2005) a Deceased Do Not…

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21NOV 2017
Bulk email Marketing

Bulk email Marketing

Bulk email marketing can be an efficient way for your business to expand, reach new customers, or keep your current clients updated on the latest products and services you’re offering. StreamSend makes it easy to manage your bulk email marketing campaigns. You can even schedule bulk mail such as newsletters…

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13NOV 2017
Direct Mail Marketing Ideas

Direct Mail Marketing Ideas

Although there are many types of communications to choose from when trying to reach customers today, direct mail is still one of the most personal ways to connect. Use these five tips to help gain more customers and grow sales for your small business. Put yourself on all the mailing lists you can find…
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05NOV 2017
Remove junk mail

Remove junk mail

Write to the mail preference service (US) or the Mailing preference service (UK). These do-not-mail lists are maintained by the major marketing associations that distribute the major mailing lists, but they do work. The US mail preference service will charge you one dollar ($1) to add your name to their opt-out list by mail, but it is free using their online form. In the UK…

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28OCT 2017
Direct Marketing Associates

Direct Marketing Associates

If you would like decrease the number of unsolicited nationwide marketing post you will get home, you might register because of the Direct Marketing Association s (DMA s) Mail Preference Service (MPS) by printing out the DMA type, filling it in, and mailing it toward Mail Preference provider ( NOT the Privacy liberties Clearinghouse). Make sure to feature a $1 check or cash…

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20OCT 2017
Bulk Advertising

Bulk Advertising

We frequently hear from our advertisers, especially those who manage accounts with lots of keywords that you would like the ability to do more in the web interface (UI). For example, you might often come to the web interface to check on account performance and then may need to go Bing Ads Editor or another tool to make changes based on data you just reviewed. Sound familiar?…

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12OCT 2017
Bulk Direct

Bulk Direct

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