11FEB 2017

Direct Mail Marketing Tips for Small Businesses

Owning a business is not an easy thing to do. Though, there are some ways to make it easier. If you need any help concerning laws, you can hire professionals such as fs-law to help you. Still, there are some other aspects of running a business you have to be familiar with.

When it comes to reaching the client, there are various ways to make it more effective. There are many types of communications to choose from but direct mail still remains the best. Here are some tips that will help you to attract more customers and to grow your sales.

1. Try to put yourself in a place of a customer and see what other companies are doing to attract buyers. This will help you to find an inspiration and to define the moments you do not have to do.

2. You can try to communicate with you costumers to get the better understanding of what they want. You can offer some surveys where you can ask about their needs. When you will receive the responses, it will be much easier for you to plan a good working strategy. By the way, offering a small reward for completing a questionnaire will make your communication more effective.

3. Try to catch recipient's attention using oddly shaped envelopes or packages with notable headlines. Try to create your direct emails to touch the natural curiosity peculiar to all people. You can use intriguing titles, different colors and graphics to make your male eye-catching.

4. Give your costumers a chance to feel special, offering the coupons for first-time customers and some discount programs for returning patrons. Do not forget to mention all the upcoming promotional contests and some other information important for your future clients.

5. While considering your budget, do not forget about the ability to split the cost of mailings by teaming up with some other companies. Also, try to figure out the costumes with whom you have a regular record of accomplishment and use them as a prime-mailing group.

26JAN 2017

Direct mail: dead or alive?

With the advent of a new era of the development of information, so-called post-information society, different spheres of life have been changed. The sphere of advertising was no exception. Just imagine, only few years ago, one of the main instruments of the marketing was the direct mail, which was very popular in various business fields. Direct mail organization is based on the target mailing list that allows solving many problems in advertising, the main of which is the delivering information about brand-new products or services to potential customers and clients, as well as the attraction and saving of customers.

The targeted direct mail is generally understood as sending paper letters in post envelopes. Most often, it is commercial emails with the information about the brand, the supply of goods and services, or an invitation to an exhibition or other event. However, if the purpose of direct mail is to save existing customers, the letter may contain congratulations or something like that. In addition to the standard sales letters, direct mail can also include colorful booklets about the company, catalogs of goods or services, price lists, corporate business cards, product samples, CDs, books and magazines, as well as prizes for the participations in some competitions.

As we see, he technology of direct mail based on a variety of postal services. But the situation was completely changed with the development of the Internet. The name of the new god of information space is SEO. Search Engine Optimization, or SEO optimization, or Optimizare SEO, is a set of measures for internal and external optimization which help to raise the web site positions in search results pages in order to increase network traffic and potential customers. It contains the analysis of the competitive environment in a particular subject, as well as the planning of the future work on the site. After the analysis, the adaptation of each page of the web resource is carried out using certain groups of key phrases and under the considering the needs of users. Optimization of page structure also helps to distribute the significance of each page correctly. This brand-new means of advertising allows achieving high results, because it covers the largest number of potential customers.

Be that as it may, the direct mail advertising is still alive in the form of e-mails. And this type of mailings of advertising and information materials is really valuable in their efficiency, but there are also limitations. According to the law on advertising, the company cannot send more than one thousand advertising messages in different locations; this number rises to no more than ten thousands of emails with promotional materials for one month, and no more than a hundred thousand for the year.

20OCT 2017
Bulk Advertising

Bulk Advertising

We frequently hear from our advertisers, especially those who manage accounts with lots of keywords that you would like the ability to do more in the web interface (UI). For example, you might often come to the web interface to check on account performance and then may need to go Bing Ads Editor or another…
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12OCT 2017
Bulk Direct

Bulk Direct

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04OCT 2017
Junk catalogs

Junk catalogs

Did you receive a catalog from Restoration Hardware last year? You would certainly remember if you had: the company’s record-breaking, 3, -page annual “source book” arrived with a thud on doorsteps and sparked a flurry of negative comments on social media about the paper waste. If unwanted catalogs and…

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26SEP 2017
Stop Marketing junk

Stop Marketing junk

Prevention Institute, parents, advocates, public health officials and organizations across the country are calling for President Obama to step in and protect voluntary guidelines for food marketing to children. Sign the petition and join us. Why? Food companies are deceiving kids. And they re making…
rightmove api rtdf

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18SEP 2017
Post Office Mailing

Post Office Mailing

The accuracy associated with target affects the speed and managing of mail. Return Target Print or type your target into the top remaining corner regarding front of this envelope. Additional Solutions Put labels for additional services over the delivery address and the right regarding the return target…
Guide to the best random orbital sander

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10SEP 2017
Where to Get postcards?

Where to Get postcards?

We understand everything is electronic today, but it s difficult not to love correct mail. You remember, the kind delivered by an amiable postman - the sort that is not a 2-for-1 coupon from the local curry residence. This is exactly why we make Postcards . They truly are printed on thick, heavy paper, simply speaking print works, at an affordable outlay. Just like our various…

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02SEP 2017
What is EDDM?

What is EDDM?

Businesses Huge and Tiny are Profiting From EDDM® Does your company be determined by neighborhood foot traffic from nearby communities? Do you want to draw even more company to your area? Are you looking for an easy-to-implement marketing mail solution this is certainly both smart and affordable? In the event the response is “yes” to virtually any among these concerns, Every…

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31AUG 2017
Junk mail online

Junk mail online

Homeowners will be sent ‘targeted’ junk mail based on their internet shopping habits under plans being trialled by Royal Mail (file picture) Homeowners will be sent ‘targeted’ junk mail based on their internet shopping habits under plans being trialled by Royal Mail. The firm will deliver personalised marketing letters encouraging customers to buy goods from retailers they…

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